media in disasters and emergencies

There are many comitees and syndicates which help people during disasters and emereencies, Red Cross, UNO, FEMA and among others. But, most of the times the media is who gets completely involved in the issue; sometimes helping some others not. How important is the media in disasters and emergencies???

http://www.redcross.org/www-files/Documents/pdf/other/SocialMediaSlideDeck.pdf
http://molliesblog.wordpress.com/2010/03/10/emergency-planning-social-media-disaster-preparedness-aka-my-latest-mashable-post/
http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=6bb5a96d0a94a210VgnVCM10000089f0870aRCRD
http://www.onlinesocialmedia.net/20100812/social-media-important-in-disasters-and-emergencies/
http://emergencysocialdata.posterous.com/social-media-has-changed-news-gathering-durinç

freezing tourism!!!!!!!!!!!!!!!!!!!!!

Have you ever imagined go on a trip to the most freezing place in the globe????
Ecotourism in antarctica is being considered as part of most people holiday option.
Would you choose it??? learn more @...
http://www.fathomexpeditions.com/science.html
http://www.polarcruises.com/antarctica/?gclid=CN7vyMzCgaYCFQkGbAodfESJpw
http://madeinatlantis.com/travel/antarctica_ecotourism.htm
http://www.polarcruises.com/antarctica/?gclid=CN7vyMzCgaYCFQkGbAodfESJpw
http://www.fathomexpeditions.com/science.html